Bureau of Industrial and Labor Affairs

Multilingual brochures developed to attract more tourists to Tokyo’s countryside and islands

The Tokyo Metropolitan Government (TMG) has developed promotional brochures in three languages to publicize the diverse attractions of Tokyo’s Tama area and islands. The brochures are mainly targeted at travel agencies catering to people from five areas in Asia regions from which many tourists, including many repeat visitors, come to Japan. This is part of TMG efforts to boost PR activities through various channels to attract more foreign travelers to the countryside of Tokyo as we approach 2020.

[Covers of the brochure]

Content

The brochures introduce the attractions of the western part of the Tama area and Tokyo’s islands grouped into five categories. Each brochure contains information on both the islands and the Tama area.

＜Categories＞
WONDERS: Magnificent nature not usually thought of in Tokyo
ACTIVITY: Recreational activities on mountains and islands
RETRO CULTURE: The areas’ traditional cultures
FOOD & CULTURE: Foods only available in the areas
RELAX: “Onsen” hot springs and other relaxing places

Languages

English, Chinese (traditional/simplified), and Korean

Main targets

Travel agencies that cater to tourists
from China, Taiwan, Hong Kong, South Korea, and Singapore

Travel destinations covered

• Western part of Tama area:
  Ome City, Fussa City, Hamura City, Akiruno City, Mizuho Town, Hinode Town, Hinohara Village, Okutama Town
• Island area:
  Islands of Oshima, Toshima, Niijima, Shikinejima, Kozushima, Miyakejima,　Mikurajima, Hachijojima, Aogashima, Chichijima, Hahajima

Places of distribution

＜Overseas＞ Tourism expos, business meetings, etc.
＜Japan＞ Tokyo Tourist Information Center, etc.