Bureau of Industrial and Labor Affairs, Tokyo Metropolitan Government
Tokyo Convention and Visitors Bureau

New approaches to spread the appeal of "TAMASHIMA"!

The Tokyo Metropolitan Government is disseminating information using various media to attract domestic and foreign travelers to the Tama area and the islands of Tokyo (TAMASHIMA).
Today, as SNS and online information often decide a traveler's next destination, the Tokyo Metropolitan Government's Bureau of Industrial and Labor Affairs and the Tokyo Convention and Visitors Bureau have set up official social networking site accounts to convey the appeal of TAMASHIMA to a broader audience. In conjunction with the launch, "InstaMeet," an SNS event emerging as a new global movement, will be held in fall. Through these platforms, local governments and SNS users come together in an interactive effort to spread the attractions of TAMASHIMA to the entire world.
In addition, a portal site that promotes the various seasonal attractions of TAMASHIMA from multiple perspectives has also been launched. This portal site delivers information to people throughout the world who developed an interest in TAMASHIMA through SNS and InstaMeet, which is not only useful but also has strong appeal that will make them want to take off on a trip right away.

1　SNS

Official Facebook and Instagram accounts were launched on August 7. These are updated about once a week.
These sites intend to show that TAMASHIMA are accessible places that offer various kinds of enjoyment so that they will become destinations for a weekend or long holiday trip.

• Content
  The attractions of TAMASHIMA, such as great places to visit alone, with friends, or with family, including snorkeling and brewery tours, are disseminated by famous bloggers who travelled to TAMASHIMA and others who know the attractions of the areas through photos and text.
• Facebook account
  Page name: "tamashima.tokyo"
  • Japanese version　https://www.facebook.com/tamashima.tokyo.jp/( External link )
  • English version　https://www.facebook.com/tamashima.tokyo.en/( External link )
• Instagram account
  Page name: "tamashima.tokyo"
  • Japanese version　https://www.instagram.com/tamashima.tokyo.jp/( External link )
  • English version　https://www.instagram.com/tamashima.tokyo.en/( External link )

2　InstaMeet

Along with the launch of the official SNS accounts, "InstaMeet" events will be held to promote the attractions of TAMASHIMA overseas.
InstaMeet is a globally popular gathering of Instragrammers. Instagram users get together at a designated place at a designated time and take photos together. While sharing Instagram tips, all participants enjoy the attractions of a specific place. InstaMeet is currently in the global spotlight for its capacity to simultaneously spread information across the world.
With the cooperation of the local communities, two InstaMeets will be held one time each in Tama and the Tokyo islands, with Masaya @Moonlightice, an Instagrammer with more than 500,000 followers serving as an instructor for taking Instagram photos. TAMASHIMA's appeal will spread through the lenses of Instagrammers.

InstaMeet image

• Event outline
  • First event: Hachijojima
    Title: TAMASHIMA InstaMeet TOKYO HACHIJOJIMA ISLAND
    Dates: Saturday, October 14, and Sunday, October 15, 2017
    Venues (scheduled): Mt. Hachijo-fuji, Hego Forest, Sokodo Port Terminal, etc. 
  • Second event: Okutama
    Title: TAMASHIMA InstaMeet TOKYO OKUTAMA
    Date: Saturday, November 11, 2017
    Venues (scheduled): Lake Okutama, Hikawa Valley, etc.
• Targeted participants
  Foreigners in Japan and abroad (mainly East Asia)
• Information dissemination capacity
  In addition to instructor Masaya @Moonlightice, influencers from Hong Kong and Taiwan will participate as guests. The instructor, guests and participants can share information with about two million people! 
  
  Masaya @Moonlightice
  The Japanese Instagrammer has more than 500,000 followers, and 80 percent of his fans are overseas users. His activities include projects of foreign tourism agencies.
• How to apply
  For the InstaMeet in Hachijojima, apply from the InstaMeet page of Tokyo official Facebook account, "tamashima.tokyo."
  Information on how to apply for InstaMeet in Okutama will be announced on the same page at a later date.

3　Portal Site

"TAMASHIMA.tokyo," a portal site which introduces the various appeals of TAMASHIMA from multiple angles, was launched on August 7.
It provides a rich amount of information by including the content of the former travel blog site "tokyo reporter island tour & mountain tour" and other new contents.

• New site name and URL
  Site name: "TAMASHIMA.tokyo"
  • Japanese　http://tamashima.tokyo( External link )
  • English　http://tamashima.tokyo/en( External link )
  • Simplified Chinese　http://tamashima.tokyo/cn( External link )
  • Traditional Chinese　http://tamashima.tokyo/tw( External link )
  • Korean　http://tamashima.tokyo/kr( External link )
• Content
  • Travel journals of famous bloggers in Japan and abroad
  • Introduction of each area using Google's Street View
  • PR videos: Introduction of TAMASHIMA's appeals from five perspectives
    (Wonders, Activity, Retro Culture, Local Food, and Relaxation）
  • PR pamphlets (English, Chinese (simplified/traditional), and Korean))
  • Transportation access

New content

Spots by purpose: Sightseeing spots are introduced under six categories: Wonders, Activity, Retro Culture, Local Food, Relaxation, and Souvenir

New contents scheduled

• To be posted on September 1st
  • Event information: A list of local event information to help visitors schedule their trip
• To be posed at the end of September
  • Model courses: Seven model courses of TAMASHIMA will be introduced (Four courses in Tama and three courses in the Tokyo islands)
  • Digital brochures in Japanese: Digital pamphlets packed with the attractions of TAMASHIMA will be posted.

※TAMASHIMA is a general term for the Nishitama area and the islands of Tokyo.
Nishitama area: Ome-shi, Fussa-shi, Hamura-shi, Akiruno-shi, Mizuho-machi, Hinode-machi, Hinohara-mura, Okutama-machi
Islands area: Oshima, Toshima, Niijima, Shikinejima, Kozushima, Miyakejima, Mikurajima, Hachijojima, Aogashima, Chichijima, Hahajima

This project is part of the "Action Plan for 2020."
"Promotion of the Tama Area and Tokyo's Islands (Metropolitan-wide Policy)"