August 13, 2019
Bureau of Industrial and Labor Affairs

Sightseeing routes for foreign independent travelers starting from Tokyo
Fam trips for overseas media and influencers jointly held by the Tokyo Metropolitan Government and the Hokuriku region

The Tokyo Metropolitan Government (TMG), the four prefectures of the Hokuriku region (Niigata, Toyama, Ishikawa, Fukui), and air and railway operators have jointly established the “Tokyo and Hokuriku Region Council to Attract More Foreign Travelers”, so that foreign independent travelers visiting Tokyo can easily visit the Hokuriku region. Promotional activities highlighting the features of both Tokyo and the Hokuriku region are underway.
To facilitate the campaign, fam trips are being held again this year for overseas media and others on sightseeing routes linking Tokyo and sites in the Hokuriku region.

Fam trips

※ Details on sightseeing routes and more can be found here (PDF:36KB)

Foreign media, popular travel bloggers, and others have been invited to experience sightseeing routes recommended in each of the Hokuriku prefectures for foreign independent travelers visiting Tokyo. The sightseeing routes and spots as seen from a foreign perspective and accounts of their experiences will be made available on the HOKURIKU X TOKYO website (External link) and outlets of the invited media.

“Tokyo and Hokuriku Region Council to Attract More Foreign Travelers”

So foreign independent travelers visiting Tokyo will also visit the Hokuriku region, we are implementing a project to encourage more travelers to visit both Tokyo and the Hokuriku region by setting up sightseeing routes that start from Tokyo, and by widely disseminating overseas a fresh appeal to Japanese travel. (Council established April 1, 2018)

Council members

The four prefectures of the Hokuriku region (Niigata Prefecture, Toyama Prefecture, Ishikawa Prefecture, Fukui Prefecture), Tokyo Metropolitan Government, All Nippon Airways Co., Ltd., Japan Airlines Co., Ltd., and West Japan Railway Company

Council Secretariat

Tokyo Metropolitan Government and the Tokyo Convention & Visitors Bureau

The TMG, together with regions around Japan, is implementing the ALL JAPAN & TOKYO Project, an industry promotion program that utilizes the strengths of Tokyo and those regions with the goal of yielding high benefits for both parties. This fam trip is being implemented as a part of this initiative.

This project is part of the “Action Plan for 2020.”
Smart City: “An international city and tourist destination open to the world”

Inquiries

(Regarding the fam trip outlined above) Planning Section, Tourism Division Bureau of Industrial and Labor Affairs Tel: 03-5320-4871 (Regarding the ALL JAPAN & TOKYO Project) Planning and Budget Section, General Affairs Division Bureau of Industrial and Labor Affairs Tel: 03-5320-4667